Digital marketing involves using online platforms and digital channels, such as social media, search engines, email, and websites, to promote products or services. It includes strategies like content marketing, SEO, pay-per-click (PPC) advertising, and influencer collaborations. The goal is to reach a target audience, engage them through personalized content, and drive conversions. It offers advantages like precise targeting, real-time analytics, and cost-effectiveness compared to traditional marketing. By leveraging data and technology, businesses can build brand awareness, generate leads, and measure performance efficiently across multiple digital touchpoints.